Welcome back to the MODULR Minute. In the eleventh edition, we’re here to shake up your scroll with these hot topics:
- Revenge of the Sith Re-Release
- Crafting Compelling Stories
- AI and Marketing
-
Testing AI Agents
Let’s dive in!
Sith Happens—But So Does Redemption
The iconic Star Wars: Revenge of the Sith re-release is making waves—and not just at the box office, although its $42.2 million in global box office sales has been impressive. It’s also pulling impressive numbers across social media, where fans are celebrating (and memeifying) iconic scenes and standout performances.
Nearly 20 years after its original release, the film is getting a second wind. Despite mixed reviews when it came out, the movie is finally getting the recognition many fans felt it always deserved.
It’s a powerful reminder for marketers: If your message doesn’t land the first time, don’t give up—reframe it, repackage it, and try again. Timing, audience, and presentation can make all the difference. Plus, nostalgia is a powerful tool that can turn yesterday’s missed hit into today’s triumph. Land the first time, your message may not. Repackage it, you must.
How to Craft Compelling Stories
Without stories, there is no marketing—stories are marketing. Whether it’s a customer success story or the journey of your company, including narratives in your marketing helps your brand connect with audiences.
Learn more about storytelling and marketing here.
AI and Marketing
It’s been nearly three years since the launch of ChatGPT, which took the world by storm and disrupted almost every industry. We’ve heard about AI for years, but it feels like the topic has become almost unavoidable in recent years—and for good reason. Ignoring the new tool won’t stop it from changing your industry. Some marketers have already adopted AI tools, opting to use the tool to generate copy and even AI-generated ad campaigns and videos. The human element is still a critical component of AI in the marketing space. The response to AI-generated content is still mixed, so proceed with caution.
As AI continues to reshape the marketing landscape, the balance between technological efficiency and human creativity should still be considered. Brands looking to streamline processes through AI shouldn’t sacrifice connection with their audiences along the way.
Read more about marketers adopting AI here.
Are AI Agents All Hype?
It feels like the internet is losing its mind over AI agents. Maybe it’s just our feed, but every other post promises fully autonomous workflows, endless productivity, and magical results.
We’ve tried a few of these tools already, and let’s just say, the sizzle was better than the steak. Most felt more like glorified automations than true agents.
This week, we’re kicking the tires on Relevance AI. So far, their self-serve onboarding is actually good (a rarity). We’re cautiously optimistic… but not sold yet.
We’ll send a full breakdown next week once we’ve put it through its paces.
Braden & Jon
MODULR Marketing