Welcome to this week’s edition of the MODULR Minute. We’re diving into…
- Meta Marketing Lessons from Nathan Fielder
- Time to LOL…Memes!
- What We’re Reading
- Let's talk user surveys
Without further ado, let’s get going!
Meta Marketing Lessons from Nathan Fielder
On The Rehearsal, Nathan Fielder uses HBO Max’s sprawling budget and his signature absurdist style to stage elaborate simulations of real-life scenarios (and take jabs at competitors like Paramount+.)
Beneath the layers of comedy and surreal reconstruction lies a sharp critique of the entertainment industry's manufactured authenticity. Fielder's meta-commentary on reality, performance, and control doubles as a subversive takedown of how platforms commodify “relatable” content. As marketers, we’ve all seen how the social platforms we rely on tend to reward posed authenticity over genuine realness.
Fielder’s TV show is a bold execution of a core marketing principle: the medium is the message. By turning the concept of “rehearsal” into both spectacle and satire, the comedian demonstrates how true differentiation doesn’t necessarily come from what you say, but mainly in how fearlessly you say it…and where.
MODULR Marketing Memes
Too much alliteration? This week, we’re trying out something new: sharing a few lighthearted MODULR-made marketing memes. OK, that was definitely too much alliteration. (Sorry!)
Marketing is data-driven, deadline-packed, and chaotic. Sometimes, you just need a laugh. Poking a little bit of fun at our industry can help bring some much-needed comedic relief. And if we can’t laugh at the madness, what are we even doing?
$100 Million Marketing Lessons
In a sharp insight from Erik Stromness on LinkedIn, he breaks down Lesson 2: The Power of Daypart Analysis and how a simple time-of-day adjustment saved serious budget.
His team found Google’s PMAX campaigns were buying cheap leads between midnight and 7 a.m. But none of them converted. Zero.
The fix? Shut it down. Their team:
🚫 Paused overnight spend
📉 Cut 40% of budget
✅ No drop in performance
Lesson learned: Don’t just trust the algorithm. Pay attention to when your revenue is actually happening.
Read more from Erik’s insightful LinkedIn marketing lessons here.
Introducing TapLoop (Simple Email Polls)
Email personalization is hard. Third-party data is increasingly unreliable, locked down, or just plain wrong. Plus, it often doesn’t translate into anything actionable.
So, we built a tool.
TapLoop lets you embed simple, one-click polls into emails you’re already sending. It’s frictionless for readers (no extra clicks or confusing navigation), and it gives you direct insight into what your readers actually want.
The data doesn’t just live in TapLoop either. All that reader data flows straight into your CRM, so you can build more relevant, personalized experiences for your audience.
🔗 Learn more about TapLoop here
Braden & Jon
MODULR Marketing
P.S. Want to help shape the future of TapLoop and get a free Pro subscription? Just hit reply and say the word.
