‘Sup ModSquad! Welcome back to the MODULR Minute, where we bring the latest and greatest marketing information straight to your inbox. This week, we’re diving into:

• HBO Max is Back (For now…?)
• Scorecard Template (Track What Matters)
• Subject Lines: Here's What Doesn't Matter
• Our Experience with Relevance AI

We break it all down here. Let’s dive in!

Rebranding to the (HBO) Max

The streaming service formerly known as HBO Max (then just Max) is returning to its roots with yet another rebrand: HBO Max. Yep. They’ve gone back to their original name. Anybody else having HBO Max branding whiplash? The platform has been poking fun at itself on its social media pages, sharing several memes and videos teasing the company’s ongoing rebrands. Its latest Instagram bio even reads, “These rebrands are trying to murder me.”

But, seriously. How much rebranding is too much? Having an identity crisis every few years is a great way to lose name recognition over time. So, will this be the final HBO Max rebrand? Here’s to hoping this rebrand is the Last of Us needing to care.

MODULR Scorecard: Align Your Team and Drive Results

Keeping your team focused and aligned on key goals can be tough. That’s why we created the free MODULR Scorecard Template: a powerful and customizable tool designed to help you track your most important metrics. With the scorecard, you can clarify team priorities and turn goals into meaningful outcomes.

Whether you’re focused on revenue, project completion rates, or team engagement, the Scorecard adapts to your unique goals and KPIs. Ready to try it out?

​Download the free MODULR Scorecard Template here.​

Here's What Doesn't Matter: What We Learned from Analyzing 500 Subject Lines

Have you ever wondered why some emails get opened instantly, while others vanish into the abyss of unread purgatory? Sometimes, hitting send on an email can feel like casting a spell; you hope it works, but you’re never quite sure what’ll happen.

We dug into 500 email subject lines sent to 120 million people to find out what really works. Check out these five lessons from our subject line analysis here.​

[Part 2] Are AI Agents All Hype?

Last week we told you we were putting Relevance AI through the paces.

So did it hold up to the hype?

Kind of.

You’ve probably been on the wrong end of facepalm-worthy BDR “personalization”:

Yikes!

Relevance sent us a smart, well-targeted welcome email that stood out. They’d clearly used one of their own research agents to scan our site and socials. In just a few lines, they showed how other agencies were using their tool and where we might want to start.

It was smart. Relevant (pun intended). And a solid use of their own product.

So, is Relevance AI worth using?

If you’ve got defined workflows, a strong grasp of your customer journey, and a bit of time to tinker, this could be a solid addition to your stack. It won’t change your life out of the box, but it could evolve into something powerful with the right setup.

Our take? The agent hype isn’t totally off.
But the magic doesn’t come from the tool. It comes from how you build around it.

And that’s the part no one puts in the Twitter thread.

Braden & Jon
​MODULR Marketing​

P.S. We’ve been building a new tool for email marketers that makes it incredibly easy to add 1-click surveys to your emails. No dev work. No landing pages. It’s now in beta, and we’re looking for early testers. Want to help shape it and get a free Pro subscription? Just hit reply and say the word.